Health Affiliate Training

One of the biggest hurdles a new affiliate commonly faces is building an effective blog or website. And when you start searching for help it can get complicated and overwhelming before you know it. However, when you follow a few simple and effective strategies, you can come out a successful affiliate at the end of it all.

Here are a few things to keep in mind when building your first website or blog:

Keep It Simple

Forget about having all the latest bells and whistles – you don’t need them. Design on the internet needs to be easy on the eye, user friendly and make sense to the average user. Never assume your customers will be as web savvy as you – many may just be familiarizing themselves with online surfing while others may simply have come to expect traditional navigation on a website.

Simplicity always rules on the ‘net. Let your website stand out by making it easy for the visitor to find what they’re looking for, and most importantly by providing great value and content within your site. Then simply follow a few basic good design rules and you’re set to go. Here are the most important rules to follow:

1. Don’t use color for the background. Keep the background of your website or blog white. In some instance a light color will work but avoid dark colors. Black can be especially difficult on the eyes. When in doubt, go with a white background and black text.

2. Don’t use too many graphics or flash images. Flash images can make a website slow to load and be downright annoying in some cases. Use images sparingly and make sure you use Alt tags in your images to make them search engine friendly. A few well-placed graphics can make a good impression and add to the actual content of the website – graphics should always enhance your text, not take away from it.

3. Don’t use music or audio without controls. An audio welcome can be a great addition to your website but always give visitors the option to click to hear the audio if they choose to. Otherwise, you may startle or annoy your customers when they suddenly hear a message they weren’t expecting.

Music in most cases is just not necessary and will distract from the message of your site. If you feel that music is a good addition, again, give your customers the option to click to listen to the music rather than taking that choice away from them.

4. Don’t use too many text colors. As with the background and design of a site, text color should be kept simple. At most use three colors within your site, preferably two – one for the standard text and one for headlines. This will make reading easy on the eye and look more professional. Using two colors also means that your headlines will stand out to the reader and draw them into the text.

5. Break it up. Text can be very difficult to read online. Make it easy on your visitors’ eyes by breaking up the text into small, manageable sentences. It also helps to add bullet points and sub-headlines throughout the text as many readers will skim pages rather than absorb them in full.

Don’t Forget To Add Great Content

Good design is important but great content can make all the difference to your internet success. The best approach is to gel good design with stellar content and you’ll have a sure winner on your hands.

Always give a little more than other websites and keep your content fresh and up-to-date. Add interesting stories, articles, downloads, videos and information that will help your visitors achieve their goals and more likely to click on your affiliate links.

Ask For Feedback

Feedback – good or bad – is important to your business. If you have a newsletter, ask your readers to tell you how you’re doing. You could also add a poll to your website asking for feedback. You can also ask friends and other marketers for an honest evaluation of your site. While all comments may not offer opportunities for improvement, many of them will.

Do you need some feedback on your affiliate blog or website? If you’re a member of HealthAffiliateTraining.com, just fill out the contact form here with your website URL. We’ll take a look and send back any ideas for improvement. That’s just another benefit of your FREE membership

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