Health Affiliate Training

Posts Tagged ‘article marketing’

If you’ve already seen our post about why article marketing works, then you’ve likely made a commitment to boost your efforts in this area. And that’s a smart move as an affiliate because article marketing has been used for years to drive traffic to blogs and websites, to boost incoming links and increase page ranking. It’s a great way to get visitors to your affiliate promotions and grow your online earnings. Many affiliates achieve such fantastic results with article marketing that it’s at the top of their marketing strategy. 

Here are a few important affiliate article marketing dos and don’ts to get the most from this powerful marketing strategy:

* DO include a link to your website. While many article marketing directories do not allow you to place links in the body of your article, they do encourage you to link to your website or webpage in your author box or bio. Always include a link to your website.

* DO make sure your article is on a subject related to the product you’re promoting. Some affiliates make the mistake of writing content that is popular or in high demand in the hope that someone will read the article and click through to their website on an entirely different subject.

For example, writing an article on home-made dog treats and then including a link to your dating website just doesn’t make any sense. Your article won’t have the impact you want it to and any links you do generate will be coming from dog sites, not dating sites, which won’t help your SEO efforts as much… relevancy of the topic matters.

* DO spell check your content. Most article directories do not check your article for spelling and grammar before they publish it.  That’s your job.

* DON’T publish a sales page disguised as an article. It’s insulting to your readers and it won’t have the desired effect.

* DO repurpose quality content you already have to publish on article marketing sites. 

* DON’T publish the same article on different marketing sites; this is duplicate content and can get you in trouble with article marketing sites.

* DO pay attention to the specs for each article marketing site.

* DO provide valuable and original content.

* DON’T plagiarize; be original!

* DO provide relevant facts and figures to give your article credibility and authority. These are the articles which get re-published the most.

* DO format your article for reading online. That means short paragraphs, bullet points and lists, subheadings and a clear structure.

* DO write a polished bio – you’re an expert, so present yourself like one. 

* DO include a call to action in your biography. Inspire and motivate readers to click through to your website.

* DO choose article marketing sites that provide statistics so you can see which articles are published most often and viewed most often.

* DO categorize your articles appropriately so readers can find you.

* DO give your articles captivating headlines! Grab your reader’s attention.

Each article marketing site or directory will have their own publisher’s agreement for you to review and approve. Be sure you’re aware of what the site requires and allows before you submit an article to them, and make sure you’re submitting to a directory that gets enough traffic to make your efforts worthwhile. Following these affiliate article marketing dos and don’ts will help you reach your article marketing efforts quickly.

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It’s the big question every affiliate asks at some point… does article marketing work anymore?

If you’re anything like most aspiring internet entrepreneurs, you wonder if techniques that were all the rage a few years back still work. After all, it seems like there’s a new tactic getting launched every other day. Article marketing is one of those topics that’s been talked about non-stop. But you’re probably wondering if it still works as well as it once did, right?

If you haven’t tried it yet, article marketing is one of the best marketing tools available whether you’re a beginner, intermediate or experienced business owner. It works especially well for affiliate marketers (hint, hint…)

Internet article marketing is the process of writing articles and publishing them on article directories and websites. It can give your website or blog the boost it needs to start getting traffic and making affiliate commissions. As you grow, article marketing will continue to establish you as an expert and drive much needed traffic to your website.

EXAMPLE: Here’s how it works for members of our health affiliate program – you have a blog or website that contains content and affiliate links to one of our health-related products. By marketing your website with articles, you’re able to increase the number of visitors to your site and accordingly, increase the number of clicks on your affiliate links. In the end, this should translate into an increase in affiliate sales commissions.

Still need some convincing? Here are a few reasons why article marketing works:

1. Article marketing is a great way to generate traffic.

Each article you write will have a bio or resource box. Your bio will include a link to your website. Then, as website owners republish your content on their own website, they’re required to keep your links back to your website intact. People who read your content on these websites and on the article directory itself, will click through to your website to learn more. Additionally, the incoming links that article marketing creates will help boost your search engine results, which drives traffic to your website.

TIP: Make sure your article is well-written and interesting. Your resource/bio box should be catchy and make the reader want to learn more. By crafting your resource box to be an effective call to action, you’ll maximize click-through traffic to your website or blog.

2. Article marketing helps build your credibility as an expert in your niche industry.

Provided the articles you write and publish offer valuable information and benefit to your target audience, as they’re published on relevant websites with your signature box and biography you’ll begin to establish yourself as an authority.

3. Article marketing helps to increase exposure and brand awareness.

Article directories have a broad reach and extend to people all around the world. Each website your article is published on has their own target market and visitors who will, once they have read your article, be aware of you and your business.

4. Article marketing increases your recognition.

Advertising experts agree that it takes between 3 and 7 exposures for a person to develop recognition. This means it takes time for them to think of your business when they have a need, see a logo, hear a slogan and so on. As your content and name become prevalent online, your prospects will start to develop recognition. Article marketing helps you reach your customers and prospects repeatedly.

5. Article marketing gives you the opportunity, sometimes, to promote your products or services.

Some article marketing sites allow you to have internal text links. That means that within your content you can link to product pages, sales pages, or promotions. They generally limit the number of links you can have, but this can be a great way to simply drive profits. Note that it’s important to make sure your content provides value, and is more than a sales page thinly disguised as an article.

You can also accomplish these results by submitting articles to relevant websites for publication. However, because most article directories are free and writing content is fairly easy, article marketing works particularly well for affiliate marketers and those on a limited budget. All it requires is a bit of your time. So, get busy and start submitting those articles… lots of them!

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