Why Does Article Marketing Work So Well For Affiliates And Online Business Owners Alike?
It’s the big question every affiliate asks at some point… does article marketing work anymore?
If you’re anything like most aspiring internet entrepreneurs, you wonder if techniques that were all the rage a few years back still work. After all, it seems like there’s a new tactic getting launched every other day. Article marketing is one of those topics that’s been talked about non-stop. But you’re probably wondering if it still works as well as it once did, right?
If you haven’t tried it yet, article marketing is one of the best marketing tools available whether you’re a beginner, intermediate or experienced business owner. It works especially well for affiliate marketers (hint, hint…)
Internet article marketing is the process of writing articles and publishing them on article directories and websites. It can give your website or blog the boost it needs to start getting traffic and making affiliate commissions. As you grow, article marketing will continue to establish you as an expert and drive much needed traffic to your website.
EXAMPLE: Here’s how it works for members of our health affiliate program – you have a blog or website that contains content and affiliate links to one of our health-related products. By marketing your website with articles, you’re able to increase the number of visitors to your site and accordingly, increase the number of clicks on your affiliate links. In the end, this should translate into an increase in affiliate sales commissions.
Still need some convincing? Here are a few reasons why article marketing works:
1. Article marketing is a great way to generate traffic.
Each article you write will have a bio or resource box. Your bio will include a link to your website. Then, as website owners republish your content on their own website, they’re required to keep your links back to your website intact. People who read your content on these websites and on the article directory itself, will click through to your website to learn more. Additionally, the incoming links that article marketing creates will help boost your search engine results, which drives traffic to your website.
TIP: Make sure your article is well-written and interesting. Your resource/bio box should be catchy and make the reader want to learn more. By crafting your resource box to be an effective call to action, you’ll maximize click-through traffic to your website or blog.
2. Article marketing helps build your credibility as an expert in your niche industry.
Provided the articles you write and publish offer valuable information and benefit to your target audience, as they’re published on relevant websites with your signature box and biography you’ll begin to establish yourself as an authority.
3. Article marketing helps to increase exposure and brand awareness.
Article directories have a broad reach and extend to people all around the world. Each website your article is published on has their own target market and visitors who will, once they have read your article, be aware of you and your business.
4. Article marketing increases your recognition.
Advertising experts agree that it takes between 3 and 7 exposures for a person to develop recognition. This means it takes time for them to think of your business when they have a need, see a logo, hear a slogan and so on. As your content and name become prevalent online, your prospects will start to develop recognition. Article marketing helps you reach your customers and prospects repeatedly.
5. Article marketing gives you the opportunity, sometimes, to promote your products or services.
Some article marketing sites allow you to have internal text links. That means that within your content you can link to product pages, sales pages, or promotions. They generally limit the number of links you can have, but this can be a great way to simply drive profits. Note that it’s important to make sure your content provides value, and is more than a sales page thinly disguised as an article.
You can also accomplish these results by submitting articles to relevant websites for publication. However, because most article directories are free and writing content is fairly easy, article marketing works particularly well for affiliate marketers and those on a limited budget. All it requires is a bit of your time. So, get busy and start submitting those articles… lots of them!
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The BODY of your article is where you “GIVE” and the RESOURCE BOX is where you get to “TAKE” for your article marketing gift of information. The resource box is the “currency of payment” you receive for giving away your article. Be sure to include your name, website address, your unique selling proposition as briefly as possible and a simple call to action.